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The National Football League has levied a substantial $250,000 fine on Dallas Cowboys owner Jerry Jones for an action he claims was an “inadvertent” offensive hand signal made toward fans during a Sunday’s game at MetLife Stadium.

Widely circulated footage appeared to show Jones making an obscene gesture toward opposing supporters, though he maintains he was actually signaling approval to Dallas supporters present at the game as his team clinched a 37-22 victory.

“That was unfortunate. It was essentially an exchange with Cowboys supporters out in front of us,” Jones explained during a radio appearance. “There was a swarm of Dallas supporters—not Jets fans, our fans. The entire stadium was filled with excitement for the Cowboys.”

He further emphasized that the gesture was entirely accidental, occurring amid the elation following the team’s last score. “I just put up the incorrect digit,” he remarked. “It was inadvertently done. This is sincere. Should you call it unplanned, you can. However, it got corrected pretty quick.”

Historical Precedent for Owner Penalties

This incident isn’t the initial instance an NFL owner has been fined for inappropriate behavior. Previous examples include:

• Carolina Panthers owner David Tepper was penalized $300K for tossing a beverage at fans in early 2024.
• Former Titans proprietor Adams received a $250,000 fine in 2009 for a similar offensive signal.

Jones, a figure who is known for his publicity flair, reportedly has an estimated net worth of $16 billion, making the fine easily payable for the wealthy owner.

Offseason Issues and Media Spotlight

This event follows a controversial offseason for Jones, who faced significant backlash from the Dallas supporters after the team traded key defensive player Parsons to the Packers.

Moreover, Jones was a prominent figure in a streaming series that examined his role in building the Dallas franchise into the world’s highest-worth athletic organization, even with its modern-era championship drought.

The league’s action to penalize Jones highlights its continuing effort to maintain professional conduct among all team officials, irrespective of their position or wealth.